During the course of 13 months, as Head of Design & Product, I led our team in researching, designing and developing Blossom’s brand, connected-device, mobile apps and marketing story completely from scratch. With the help of our team at Envoy and working alongside Blossom’s CEO & CTO, we successfully launched a new company, ran a successful Kickstarter campaign, raised millions of dollars from influential venture capitalist, opened up big box retail channels like Best Buy & Home Depot and was later acquired by Scotts Miracle-Gro.